CUSTOMERS ACROSS US – TEXTING MORE, TALKING LESS
Urbandale, IA – Consumers across the U.S. are taking part in a growing trend. Short message service (SMS), or text messaging, has become wildly popular and is dramatically increasing across the US while wireless phone users are talking less.
According to Nielsen Mobile, the number of text messages sent is now greater than the number of voice calls made in the U.S. In 2008, a total of one trillion messages were sent by U.S. mobile users, up from 363 billion in 2007. Teenagers, in particular, have caught on, with teens between the ages of 13 and 17 sending 7.5 texts for every call they make and averaging 1,742 texts
per month.
With text messaging established as one of the most popular forms of communication, wireless providers are rethinking the way they package their plans and products to better fit changing customer needs.
i wireless’ new text-focused plans are aimed at wireless users who prefer texting over traditional voice conversations. For just $19.95 a month, customers get unlimited text messaging, 100 talktime minutes, and free mobile-to-mobile. For customers who surf the internet, i wireless can add nationwide Mobile Web for only $9.95, a total monthly plan cost of only $29.90.
“Today, many customers prefer texting over talking, and they shouldn’t have to pay for minutes they don’t use,“ says Gary Baron,
i wireless Vice President of Marketing. “Our new unlimited texting plans are another example of how we continue to strive to offer customers the best plans, at the best value of any wireless company in the marketplace.”
For those who love to text and need more talktime minutes, i wireless offers an unlimited texting feature for $9.95 a month on individual plans and $19.95 a month on family plans.
Founded in 1997 and headquartered in Urbandale, Iowa, i wireless is a partnership between T-Mobile USA and Iowa Network Services. i wireless has over 250 full-service company stores and authorized dealers across Iowa and western Illinois offering customers the largest regional and nationwide coverage on the most advanced all digital GSM voice and data network. For more information, visit www.iwireless.com or contact McKenzie Koch at 319-390-7242.
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